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You know those headline bars on eBay and other auction sites? Well, I'll bet you thought that anyone entering a keyword would find your auction even if the keywords were in the Itme Description, but they won't. That part of Online Marketing which is totally unique is learning how a search engine works, and that mostly means finding out what a search engine does not see. In the case of eBay listings, you'd better have all the keywords you want in the HEADLINE, because most eBay users are unaware of the description-search option and wouldn't use it if they were. So make sure that ALL the keywords you can squeeze in are in that HEADLINE, and then you'll get a LOT more hits!
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